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GELID eyes wearables potential in Russia & CIS region

by Stuart Wilson, Wednesday 17 June 2015

Hong Kong-based GELID Solutions will showcase its range of wearables including smartwatches, activity trackers and smart bands to channel partners at DISTREE Russia & CIS 2015. VC Tran, co-founder and managing partner at GELID Solutions, said: “Currently the new [wearables] series is aimed OEM partners, and we hope we can build a successful brand together in Russia. We also have the new releases of cooling products for gamers and computer enthusiasts - GELID Solutions’ traditional product line. So we are offering a lot of interesting products to retailers at this year’s DISTREE Russia & CIS.”

In addition to its wearables, GELID Solutions designs and manufactures thermal solutions, CPU coolers, fans, and other computer hardware for gamer. GELID Solutions hopes to identify potential new partners at DISTREE Russia & CIS.

“Building good interpersonal relations with partners based on mutual understanding and confidence is the key. We can achieve much together doing business in Russia. And we do believe we can be a good business partner,” added VC Tran. “We did really well in the past 12 months, we launched some new projects and released two brand new product series. We are now focusing on wearables and that’s a major trend we support.”

“We should make a confession: we love the Russian customers. They are the most demanding customers in the world, but also the most thankful customers too, and they know exactly what they want - they are very picky in choice of a product,” he continued.

GELID Solutions prides itself on the design of its products, based on a high-quality materials and components.

“Our manufacturing partners are only the most reliable and responsible suppliers and we always double-check the entire production process, from the selection of raw materials to the finished product control tests,” explained VC Tran.

“So, we do believe we have a really great opportunity in our traditional channel in Russia - cooling solutions for computer enthusiasts. Plus we have a new customer segment: all the people who are interested in modern and stylish wearables and also in energy management accessories for mobile gadgets,” said VC Tran.

GELID Solutions believes it has a simple but compelling proposition for channel partners on Russia, The company continues to grow quickly in Russia, but believes it can accelerate its expansion in the market even further.

VC Tran stated: “It’s simple. We are aiming to build a strategic partnership, not just move boxes. We want our partners to grow their business. So we can do it together. And essentially, our channel partners can earn really good profits with us.”

“Maybe the most exciting market trend we have identified is the growing segment of wearables. We are very positive on that and we are confident we can provide distributors and retailers with innovative, top quality wearable products with unique design and packaging,” he continued.

“It’s essential for us to be channel-friendly,” explained VC Tran. “We want retail and distributor partners to be familiarised with GELID Solutions through truly close relationships; and we want all our customers to improve their lives using our products. Therefore, we are aiming to offer the kind of products that our customers will fall in love with. That’s our go-to-market approach in the Russia & CIS market in a few words.”

GELID Solutions has an extensive production base in mainland China and Taiwan. The company can fulfill virtually any request for product design, development and production spanning wearables, energy management and cooling solutions.

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Russia & CIS.

DISTREE Russia & CIS 2015, which takes place from June 24-26th in St. Petersburg, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers, resellers and distributors. Readers requiring more information about DISTREE events in 2015 should contact

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