May 25, 2020

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TP-Link adds smartphone distributor in Oman

by Stuart Wilson, Friday 10 February 2017

Networking and mobile device vendor TP-Link has appointed Sale International in Oman as a distributor for its Neffos smartphone portfolio. TP-Link claims that the appointment of Sale International will allow it to accelerate its channel development within Oman. Lucas Jiang, general manager, TP-Link Middle East and Africa (MEA), said: “Sale is one of the largest telecoms focused distributors in Oman and the wider Middle East.”

“By appointing Sale International to distribute the Neffos range of smartphones and accessories, we are demonstrating our commitment and TP-Link’s seriousness about growing its mobile devices business in the region,” Jiang added.

Naser Khalid, country general manager at Sale International, said: “TP-Link is a well-known brand in the computer industry and with Neffos as the company’s mobile brand, we will have their commitment to innovate and provide an aggressive line up of mobile handsets.”

“The plans presented and the interest shown by TP-Link in building the mobile brand was impressive and is what led us to sign as their distribution partner,” Khalid explained.

“Sale International’s strength is distribution and we currently have business relations with more than 2,000 independent mobile phone retailers in the Sultanate. The response for the Neffos range from channel partners has been positive,” Khalid concluded.

DISTREE Middle East 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.

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