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RP tech eyes rapid lifestyle tech growth in India

by Stuart Wilson, Thursday 13 June 2019

RP tech gathered more than 100 of its sales managers in Mumbai
RP tech gathered more than 100 of its sales managers in Mumbai

Indian distributor RP tech gathered more than 100 of its sales managers from across the country to highlight the latest trends in the booming lifestyle technology sector.

The seminar in Mumbai featured updates from leading brands including Audio Technica, APC, Belkin, Fitbit, Logitech, Plantronics and SanDisk.

The event provided an interactive platform for 100-plus RP tech sales managers – or Champions as they are referred to inside the distributor - to exchange ideas and share feedback.

Rajesh Goenka, sales and marketing director at RP tech, said: “RP tech India is gradually shifting from a brand-centric to consumer-centric organisation and this is a major transition in our business philosophy. For the next two years, our core mission will be to promote the complete range of lifestyle products.”

“This is a revolutionary step and we are trying to inculcate the exchange of ideas between our Champions and vendors to grow this business multifold. Our aim is to achieve a minimum of 30% growth from Lifestyle tech vertical and we will continue to empower our Champions and provide them all with support in terms of inventory and pricing,” he added.

The ‘Lifestyle trends @ RP tech’ session was also an opportunity for the distributor to address Champions’ pain points and listen to their feedback about current market conditions. Participating brands were positive about the event’s impact.

Kaushik Tiwari, senior manager at Western Digital India, said: “Lifestyle trends @ RP tech was a unique platform to meet Champions. It is an opportunity for us to clearly communicate our business objectives, priorities and guide Champions on what we expect from them to help achieve our common goals. The meet was also helpful for us to understand the market feedback from Champions and polish our marketing initiatives accordingly.”

Kartik Bakshi, country manager India & SAARC at Belkin International, said: “This is a great initiative for us to engage directly with RP tech Champions. It’s very seldom you get to meet so many enterprising and motivated people under one roof all working towards the same goal and that is to sell your brand… This is what sets RP tech India apart from its’ competitors that they’re always exploring new ways to provide more value to the brands they represent. We thank them for this opportunity.”

Narayan Sahu, distributor account manager at APC, said: “The event provided us with an opportunity to meet 100-plus Champions and display our products. The suggestions and feedback from Champions will definitely help us strategise our moves in order to grow our business. I thank team RP tech for the successful execution of the event.”


The sixth annual DISTREE Asia-Pacific (APAC) will take place in Singapore on 6th to 8th November 2019. As a premium hosted buyer channel event, DISTREE APAC offers consumer technology, consumer electronics (CE), IT and digital lifestyle brands an opportunity to hold pre-scheduled one-on-one meetings with senior executives from APAC’s leading distributors, plus representatives from the region’s top retailers, e-tailers and marketplaces.

To request a hosted buyer invite for DISTREE APAC 2019 - CLICK HERE

Distributors, retailers and e-tailers confirmed to attend DISTREE APAC 2019 will have the ability to pre-request one-on-one meetings with exhibitors at this year’s event.

For further information on exhibiting at DISTREE APAC 2019 - CLICK HERE

Exhibitors at DISTREE APAC hold pre-scheduled meetings with a carefully selected audience of senior executives from the region’s top consumer tech and consumer electronics channel partners. Channel APAC is an official Media Partner for DISTREE APAC 2019.

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