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HOME REGIONS Asia-Pacific › Sofyx to unify Indian mobile phone retailers

Sofyx to unify Indian mobile phone retailers

by Stuart Wilson, Tuesday 9 July 2019

Sanjay Kaul, Sofyx
Sanjay Kaul, Sofyx

Sofyx, a social commerce platform for general traders dealing in smartphones and accessories, has launched in India. Sofyx aims to reach out to the estimated 300,000-plus small retailers in India selling mobile phones, bringing together the reseller community along with other stakeholders like telecom operators, device manufacturers, distributors, and other vendors on a single platform.

Set up by Sanjay Kaul, former country manager of Apple India, Sofyx is supported by co-founder Mukesh Kachroo, former CTO of US-based Gain Capital Group. In 2018, 140 million smartphones were sold in India with just over half of those selling through general trade retailers.

Kaul said: “Our estimates show that general trade in India sells over US$12 billion worth of mobile phones a year. In the next five years, this business will grow to about US$16 billion a year as feature phone market transitions to smartphones.”

“There are more than 300,000 general trade shops selling mobile phones in the country and they are spread out in every nook and corner of India. Sofyx will enable a significant number of these stores by partnering with them as their single point technology partner,” Kaul added.

The Sofyx platform aims to transform these small stores into a significant channel that brands, distributors, and customers would aspire to engage with.


The sixth annual DISTREE Asia-Pacific (APAC) will take place in Singapore on 6th to 8th November 2019. As a premium hosted buyer channel event, DISTREE APAC offers consumer technology, consumer electronics (CE), IT and digital lifestyle brands an opportunity to hold pre-scheduled one-on-one meetings with senior executives from APAC’s leading distributors, plus representatives from the region’s top retailers, e-tailers and marketplaces.

To request a hosted buyer invite for DISTREE APAC 2019 - CLICK HERE

Distributors, retailers and e-tailers confirmed to attend DISTREE APAC 2019 will have the ability to pre-request one-on-one meetings with exhibitors at this year’s event.

For further information on exhibiting at DISTREE APAC 2019 - CLICK HERE

Exhibitors at DISTREE APAC hold pre-scheduled meetings with a carefully selected audience of senior executives from the region’s top consumer tech and consumer electronics channel partners. Channel APAC is an official Media Partner for DISTREE APAC 2019.

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