June 19, 2021

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INTERVIEW, Diego Alcacer, Proporta

by Liam McSherry, Wednesday 9 October 2019


Channel APAC [CA] What do you want to achieve at DISTREE APAC 2019? What are your key goals for the event? Diego Alcacer [DA] We’re looking for a distribution partner for our mobile accessory brand portfolio to help us increase our business in the region.

[CA] What products/solutions will you be showcasing at DISTREE APAC 2019 ? What do you want retailers and channel partners to know about your portfolio? [DA] Our priority is for potential retail and distribution partners to understand the strength of our brands as well as the quality of our products. We see great potential in the South East Asia market.

[CA] Describe how your channel business has developed in the past 12 months? What trends have you seen and what have been the highlights for your business? [DA] We offer accessories for mobile devices in a market that’s incredibly competitive right now. More and more brands are targeting the entry level and mid-price customer. We are aiming for premium channels and customers.

[CA] Which geographic areas and/or channels represent the greatest opportunity for growth for your company in APAC? [DA] We see great potential with Apple Premium Resellers, Mobile Operators and other premium lifestyle channels

[CA] Why should retailers and channel partners sell your products? What makes your channel proposition better than competitors in the market? [DA] Our brands are either well established globally or have a great identity that sets them apart. For example, Ted Baker is one of our brands that’s familiar to customers worldwide with a premium positioning in the market.

[CA] Do you have a structured channel programme? Do you offer a strong margin proposition to your partners? Please explain this area of your business. [DA] Yes, we have a strong programme and offer great margins. The majority of our products are targeted for premium customers who are willing to pay for premium products which of course offers better margins than entry level solutions.

[CA] What sort of support do you offer channel partners and retailers in terms of marketing, promotions and channel development activities? [DA] We have a variety of support programmes tailored to retail and distribution channel partners. We understand how important it is to work closely with our partners, and look forward to sharing more details on our programmes during DISTREE APAC.

[CA] How quickly is your business growing in the APAC region? What market trends have you identified that are impacting your business segment? [DA] Hong Kong and Japan are priority markets but we’re also keen to explore all opportunities across the Asia-Pacific region during the DISTREE show.

[CA] Is your company channel-friendly? How would you describe your overall go-to-market approach in the APAC market? [DA] We are selective when it comes to which markets we target, and always look for long term relationships as opposed to short term opportunities.

[CA] What else should distributors attending DISTREE APAC 2019 know about your company and your products and/or solutions? [DA] We have 24 years’ experience of the accessories and mobile tech market. Come and meet us and find out why we’re a great company to do business with!

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June, 2021

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