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Online adds Avaya enterprise portfolio

by Stuart Wilson, Monday 9 June 2008

Middle East networking VAD Online Distribution has added Avaya’s enterprise portfolio to its vendor line-up. The deal covers the entire Middle East region excluding Saudi Arabia. Online says that the deal is significant for its convergent technologies business. The company will push Avaya’s internet protocol telephony systems, communications software applications and services through its reseller base.

“The major focus for Online Distribution is providing leading technologies to our trusted channel partners and empowering them with the technology that is most in demand,” said Venu Menon, sales and marketing director at Online.

”Adding Avaya to our business portfolio not only enables us to further develop our presence in the emerging convergence technology sector, but the partnership enhances our capability in supporting our channel partners looking to service leading businesses in the region,” added Menon.

Roger El Tawil, channel and marketing director Avaya Middle East, North Africa and Turkey, added: “Avaya’s aim is to make people more productive, processes more intelligent, and customers more satisfied. What attracted us to Online Distribution is their commitment to delivering first rate customer service and we look forward to working with them to extend our reach into key vertical markets across the region.”

Providing solutions for key industries such as government, healthcare, finance, telecoms, energy, retail and manufacturing sectors, Avaya claims that it helps customers leverage existing infrastructure and create new networks to add value and enhance business performance.

Online Distribution currently represents more than 20 vendors in its portfolio.

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