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Iconbit pushes digital lifestyle credentials

by Stuart Wilson, Monday 11 February 2013

Device and accessories vendor Iconbit reckons that time-to-market and the increasing knowledge of consumers are allowing new brands to emerge to challenge the established big player. Iconbit offers a range of media players, tablets, mini PCs, car camcorders and accessories. Kurilo Alexander, marketing and business development director at Iconbit, said: “The main trend we see is the crisis of the ‘big’ brands, unable to develop their solutions at the speed and pace required by changing technologies. Therefore it’s time for new brands and new business models.”

“Customers are paying less and less attention to the brand name,” he added. “They are more educated about specifications and value for money. It is a fast-changing world and we have a team that it is capable of being both dynamic and proactive. We expand at a rate that is limited only by our internal resources, not the competition.”

Iconbit heads to Monaco next week to participate in DISTREE EMEA 2013. The event gathers the leading volume ICT and consumer electronics (CE) retailers from across Europe, Russia & CIS, plus Middle East and Africa in one place at one time. Hundreds of vendors use the opportunity to pre-schedule one-on-one meetings with buyers and senior executives from both potential and existing channel partners.

Iconbit will use the event to enhance its brand visibility and debut its product roadmap for the first half of 2013. The vendor’s portfolio includes 3D HD media players and media centres. Iconbit claims that it is also a pioneer in terms of Android-based mini PCs using advanced hardware and its own software and firmware features.

“The Iconbit brand is all about a digital lifestyle,” commented Alexander. “We offer a home entertainment and portable gadget universe through a balanced portfolio and the right pricing that is capable of succeeding in any market in any country.”

For Iconbit product development means bringing together the latest CPUs and best displays at the right price for the market. The company also aims for flexibility in terms of product configuration. To support its devices, Iconbit also produces a range of complementary accessories. Iconbit’s main focus for 2013 is further channel expansion in European markets. Alexander commented: “We have already succeeded in competitive markets and we have the knowhow to help a committed market make it in their specific territory.”

Iconbit believes that getting the basics right means that partners will make solid margins on its products. Rapid time to market, strong logistics and efficient financing are all part of the package that Iconbit attempts to deliver in conjunction with its channel partners.

“As soon as you have a good product before others, you have to bring the message about it to the customers and channels even faster - and make that message as loud as possible,” added Alexander. “The latest trend is to introduce products as early as possible. There is a rising war of press releases about future products but many of these are never then shipped in time. We try to act conservatively, only announcing and promoting the models that are already shipped.”

Iconbit has a clear vision of where it wants to position its brand in the market. The company wants to be seen as a budget alternative to brands such as Apple and Sony.

“The challenge is simple,” said Alexander. “It’s all about better products, wider coverage, clever marketing and strong channel relations. We are at DISTREE EMEA ready to talk about our products and technologies.”


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors and distributors from across the region.

For more information on attending DISTREE EMEA 2013 please contact quoting code DEMEA13


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