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Miracase eyes African channel expansion

by Stuart Wilson, Friday 6 June 2014

Accessories vendor Miracase has confirmed its participation at the inaugural DISTREE Africa event taking place later this month. The three-day event provides ICT and consumer electronics (CE) vendors with an opportunity to pre-schedule one-on-one meetings with retailers, resellers and distributors from across East and West Africa. Miracase is ready to build African channel reach as part of its international expansion.

Kent Wang, CEO at Miracase International, said: “Currently our distributors are in CIS countries, Eastern Europe, Western Europe, APAC and Middle East. Now we plan to develop the African market for Miracase products.”

Miracase aims to provide concise, practical and high quality accessories for technology and electronics products. The company claims that it blends the creative influences of fashion, lifestyle and technology. Miracase already enjoys strong brand recognition in more than 25 countries.

“Miracase’s complete collection includes an extensive range of cases and bags for smartphones, tablet PCs, MacbBooks, ultrabooks and laptops as well as power solutions plus audio products,” explained Wang.

“We provide a high level of support to our distributors through strong margins, marketing funds, promotions, bonuses and even exclusivity in some cases," said Wang.

"Miracase has a professional design team and is fast to update products and respond to market trends. We also have a highly flexible operation and there is no minimum order quantity (MOQ) requirement,” Wang concluded.

African channel partners interested in discussing business opportunities with Miracase executives can pre-schedule one-on-one meetings at DISTREE Africa 2014.

Channel EMEA is an official Media Partner for DISTREE Africa 2014

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