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Samsung reveals Saudi plan

by Stuart Wilson, Tuesday 20 May 2008

Samsung’s IT division plans to boost its presence in the Middle East, with a new dedicated office in Saudi Arabia set to open by June 2008. Further expansion is also planned for Egypt and Kuwait as Samsung’s IT unit looks to boost its channel engagement model. Madhav Narayan, general manager of the IT division at Samsung Gulf Electronics confirmed the plan during a speech at this week’s Digital Consumer Channel (DCC) MEA event.

Narayan also reiterated Samsung’s commitment to the retail channel during his address at the event. “We have solutions for all retailers – be they large, midsize or small retailers,” he said. “One of the key initiatives for us is to build up the infrastructure inside Samsung to support the IT division and recruit more people.”

“We want to recruit more people in countries such as Saudi Arabia, Egypt and the Levant to focus on the channel and focus on sales out. We want to expand the team to have people focused on both the key retailers and traditional retailers in these markets,” he added.

“Without doubt, Saudi Arabia is a major market for focus in 2008 and that is why we will establish a dedicated office by June. We also know that countries such as Egypt and Kuwait have a high potential from a consumer perspective so we are restructuring our channel efforts to focus on this opportunity,” continued Narayan.

Samsung Electronics’ primary focus in the IT industry is in the areas of printer and display solutions. In 2007, Samsung global printer division revenues reached US$3 billion, with US$80 million from the Middle East and Africa region.

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May, 2021

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