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i2 wins Retail Academy Award

by Stuart Wilson, Wednesday 28 May 2008

Mobile phone retail and distribution giant i2 picked up a prize at the inaugural Middle East Retail Academy Awards. i2 was awarded the prize for specialist retailer of the year, picking up 35% of the votes cast during the live electronic voting process. More than 100 vendor executives voted live to pick the award winner from a shortlist of five nominees in the specialist retailer category.

Dikran Tchablakian, senior VP for retail at i2, said:” The Middle East Retail Academy Awards is a unique event that unites all key players in the industry and we are very proud to be the winner of the Mall-based / Specialist Retailer of the Year Award. The award recognises our company’s success and major role in the development and contribution to the industry”

i2, which also includes CompuMe-branded stores as part of the group, was also nominated for the Store Concept of the Year Retail Academy Award. Hussni Chamout, regional retail director at i2-CompuMe, also received a nomination for the Retail Executive of the Year Award.

The Retail Academy Awards were the first time that live electronic voting has been used to determine the winners of channel awards in the Middle East. The transparent and fair voting system was a huge hit with all the attendees.

“The award points to the fact that i2 has prestigiously calculated its development through strategically planning the infrastructure growth of the company and its contribution to the industry including customer satisfaction, sales growth, corporate social responsibility, profitability, store experience, vendor relations, innovation and service levels,” added Abdul Hameed Al Sunaid, CEO at i2.

To date, i2 is present in 22 countries across 340 stores in the Middle East and Africa, offering the widest range of IT products, mobile phones, PDAs, wireless technology, software; value added services and mobile accessories. i2 is aggressively implementing its expansion plan in the region and in three years it has successfully expanded its presence through 21 stores in the UAE and is planning to open 4 more stores in the UAE by the end of 2008.

In April 2008, i2 opened its first flagship store at Abu Dhabi Mall, confirming i2’s commitment towards retail expansion and its direction towards product diversification. i2 will also launch a new wide-ranging store at Dubai Mall - the largest retail development in the world.

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May, 2021

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