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Logitech reveals brand transformation

by Stuart Wilson, Friday 17 July 2015

Peripherals and accessories vendor Logitech is undergoing its ‘biggest brand transformation in history’, according to the company. Building on its heritage as a technology company, Logitech has placed design at its core and is crafting a portfolio of products that go beyond PC peripherals, to products that have a place in every aspect of consumers’ daily life. E-tailers, retailers and distributors from across Latin America can meet the new Logitech at DISTREE Brazil & Latin America 2015, where the company is a Silver Sponsor.

DISTREE Brazil & Latin America 2015 takes place from 16th to 18th September in Sao Paulo, Brazil. Now in its fifth year, DISTREE Brazil & Latin America brings together hundreds of senior executives from the region’s leading technology and consumer electronics (CE) retailers and distributors to meet with vendors and suppliers.

Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. Expect bold colours and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year. This brand reflects the company’s reinvention, with a colourful new attitude and a re-imagined logo.

Bracken Darrell, Logitech president and CEO, said: “We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences. We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting design at the centre of everything we do. Our approach to design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”

Consumers will even see a new label for the vendor’s latest product categories: Logi. As part of the brand reinvention consumers will begin to see the name Logi on select products in existing categories, and expect some twists and a few surprises in new categories.

Alastair Curtis, chief design officer at Logitech, said: “Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward. A company transformation of this magnitude should come with an equally bold transformation of its brand.”

Channel delegates attending DISTREE Brazil & Latin America 2015 will have the opportunity to request pre-scheduled one-on-one meetings with Logitech executives during the event.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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