June 19, 2021

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Nedis Group and Proditec join forces

by Stuart Wilson, Thursday 28 January 2016

Wholesaler Nedis Group has announced that Switzerland-based consumer electronics distributor Proditec will become part of its business. Nedis operates in 17 European countries with a strong focus on retail and e-tail channels. As a branded wholesaler, Nedis carries nine of its own brands and also distributes products from a further 300 brands.

Michael Gilgen, managing director at Proditec, said: “The 30-plus years of experience Nedis has in retail means the added value we can offer to the market will increase drastically. On top of our rack jobbing support, Proditec will offer more sales support. Think of demo boards, floor displays, consumer leaflets and optimised planograms for the best sell through.”

Frits van der Vliet, CEO at Nedis, said: “Besides continuing Proditec’s current distribution of key brands and own brand Maxxtro, we will also bring the full Nedis product range to Swiss retailers and e-tailers. Nedis owns 10 brands in various product categories. Strong brands like König, Sweex, Valueline and HQ are fast runners for more than 49,000 resellers that Nedis already services.”

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