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DISTREE Russia 2018 gets underway in Moscow

by Stuart Wilson, Wednesday 30 May 2018

Moscow, Russia
Moscow, Russia

The 15th annual DISTREE Russia tech channel hosted buyer event starts today in Moscow. More than 50 tech brands are represented at this year’s event, holding pre-scheduled one-on-one meetings with 290-plus senior executives and buyers from the country’s leading retailers, e-tailers, marketplaces, resellers, VARs, dealers, service providers and channel partners. DISTREE Russia 2018 takes place at the Areal Hotel, Moscow, running from May 30th to June 1st.

DISTREE Russia 2018 is supported by Gold Sponsor Modecom, plus Silver Sponsors Keenetic and Totolink. Event Partners are GfK and Merlion, with Lenovo as Technical Partner for this year’s event. Content Partners for DISTREE Russia 2018 include APKIT, CONTEXT and GfK.

Frederic Simard, Event Director for DISTREE Russia, said: “In today’s collaborative tech channel ecosystem, brands need to build strong and resilient routes-to-market. DISTREE Russia unites the Russian channel in one place at one time. Using a highly-focused, business-centric event format, our powerful web platform allows every delegate to build a personalised agenda of one-on-one meetings tailored to their precise channel business needs in the Russian market.”

DISTREE Russia allows brands at every stage of business development to accelerate and refine their routes-to-market throughout the vast Russian territory. This year’s event also includes an extensive conference programme of workshops and keynotes, including the debut of the new ‘GameChangers’ plenary presentation session.

This year’s keynote programme will provide a range of perspectives on development trends in the Russian tech channel ecosystem, with presentations from research house GfK, vendors Intel, Keenetic and Lenovo, retailer DNS, plus marketplaces Yandex.Market and

A packed schedule of workshops and boardrooms includes breakout sessions from CONTEXT, DNS, GfK, Intel, Modecom, Totolink and Yandex.Market. These sessions cover a wide range of business and technology topics including artificial intelligence (AI), B2B channels, gaming, marketplace models, optane memory and B2C retail trends among others.

DISTREE Russia will also host the ’60 Seconds to Convince Awards’, which gives exhibitors the chance to deliver a one-minute elevator pitch for their latest product or solution to all delegates. The winners of the 60 Seconds to Convince Awards are determined using a live electronic voting process.

Simard added: “We want to thank all of the sponsors, exhibitors, delegates and media partners joining us at this week’s event. We continue to invest in our audience research, ensuring that our hosted buyer invites are targeted at senior executives from Russia’s most influential B2C and B2B channel partners.”

Research house GfK’s most recent TEMAX analysis of the ICT, telecoms and consumer electronics market in Russia indicates that the total market value hit US$6.06 billion in the first quarter of 2018 – up 17.6% year-on-year. The growth was driven by a sharp increase in telecoms sales, which climbed 36% year-on-year to reach US$2.13 billion. Revenues from IT jumped 10.8% to US$556.4m with consumer electronics (CE) sales up 9.7% at US$930.4m.

Simard added: “With a population of more than 140 million, Russia remains a significant market opportunity for both consumer technology and business-focused products and solutions. At DISTREE Russia 2018, we are helping a range of international brands enter the market for the first time and meet prospective channel partners. In addition, we have partnered with key distributors such as 3Logic, Merlion, MICS and Staten, giving them the opportunity to bring some of their key brand partners to this year’s event.”

DISTREE Russia 2018 takes place in the luxurious surroundings of the Areal Congress Hotel. Surrounded by green parkland, this conveniently located hotel is situated just 10 miles from Moscow’s ring road.

Simard concluded: “DISTREE Russia’s unique hosted buyer format sets it apart from traditional trade shows. The quality and quantity of the one-on-one meetings that take place is a unique value-add for both exhibitors and channel delegates. We offer a range of support services on-site to ensure we maximise the business benefits for all attendees.”

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia 2018 can find full event details and contacts at or follow @DISTREE_Russia for event updates.

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May, 2021

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