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DISTREE Russia 2019 to deliver new channel growth opportunities

by Stuart Wilson, Wednesday 24 October 2018

Frederic Simard, Event Director for DISTREE Russia
Frederic Simard, Event Director for DISTREE Russia

The 16th annual DISTREE Russia (www.distree-russia.com) will take place in Moscow on May 29th to May 31st, 2019. The country’s leading hosted buyer channel event will offer technology brands and distributors access to Russia leading retailers, e-tailers and resellers in one place at one time.

Frederic Simard, Event Director for DISTREE Russia, said: “Building on the success of this year’s event, DISTREE Russia 2019 will once again provide exhibitors with a unique opportunity to hold pre-scheduled one-on-one meetings with the country’s leading channel partners, spanning both business-to-consumer (B2C) and business-to-business (B2B) channels.”

More than 300 pre-qualified channel partners will be invited to DISTREE Russia 2019. Leveraging DISTREE Events’ extensive Russian channel database, all channel partners are pre-researched and pre-qualified to ensure the quality of meetings that take place at the event.

Simard added: “We make sure that true channel decision makers attend DISTREE Russia – individuals with the authority to sign new retail and resell agreements. The high quality of the audience and the focus on permission-based pre-scheduled one-on-one meetings, creates a clear return on investment (ROI) proposition for exhibitors. Brands that are looking to launch, build or manage Russian channels can achieve their aims quickly and efficiently at DISTREE Russia.”

DISTREE Russia 2019 will also include a comprehensive conference and workshop programme, including the return of the successful ‘GameChangers’ plenary session, which launched at this year’s event, with speeches from DNS, Goods.ru, Intel and Lenovo.

Simard added: “Next year’s event will see a number of new initiatives, including increased levels of support for international brands looking to enter the Russian market. A new programme will give international brands the opportunity to meet strategic distribution partners that can help accelerate their in-country launch and channel development plans.”

DISTREE Russia also offers a comprehensive range of services to international exhibitors including logistics assistance, visa support, on-site translators, hotel transfers and pre-event press coverage. The event format is specifically designed to maximise channel growth opportunities for tech brands at every stage of development within the Russian market.

Simard added: “The Russian consumer tech market value climbed 17.4% year-on-year in the second quarter of 2018 to reach a value of RUB350 billion (US$5.36 billion)*. IT sales and telecoms sales were up 18.2% and 21.9% respectively. More international brands are understanding the scale and opportunity that exists within the Russian market.”

DISTREE Russia B2C will provide a focused platform for consumer technology brands looking to build volume channel reach across Russia. Top executives and senior buyers from Russia’s leading chain stores, consumer technology retailers, electronics stores, mobile retailers and e-tailers will all form part of the delegate base.

DISTREE Russia also plans to deepen its relationship with the country’s top retailers and e-tailers at the 2019 event. For the first time, a select number of VIP retailers will be allocated private meeting rooms, allowing them to send a delegation of buyers spanning multiple categories. This will also give exhibitors the opportunity to present to the senior team from these key retailers during pre-scheduled meetings.

DISTREE Russia B2B gives exhibitors the opportunity to meet senior executives from the country’s leading corporate resellers, systems integrators, solution providers, value-added resellers (VARs) and SMB-focused resellers. The exhibitors at DISTREE Russia B2B will span the full spectrum of technology solutions covering hardware, software and services, including cloud-based solutions.

Simard concluded: “We are dedicated to facilitating the growth and development of Russian B2B and B2C tech channels. The DISTREE format delivers business benefits for both delegates and exhibitors. The Russian market represents a significant opportunity for tech brands. DISTREE helps exhibitors access the market and accelerate their business development quickly and efficiently.”

DISTREE Russia 2019 will take place in the luxurious surroundings of the Areal Congress Hotel. Surrounded by green parklands, this conveniently located hotel is situated just 10 miles from Moscow’s ring road.

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia 2019 can find full event details and contacts at www.distree-russia.com or follow @DISTREE_Russia for event updates.

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