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Badgy to participate at DISTREE Russia 2019

by Stuart Wilson, Wednesday 8 May 2019

Olivier Chevance, EMEA key account manager at Evolis
Olivier Chevance, EMEA key account manager at Evolis

Plastic card printer brand Badgy, part of the Evolis Group, will participate at DISTREE Russia 2019, which takes place in Moscow from May 29-31st. DISTREE Russia provides exhibitors with a unique opportunity to pre-schedule one-on-one meetings with senior executives from Russia’s top business-to-business and business-to-consumer channel partners in one place at one time. Channel EMEA, an official Media Partner for DISTREE Russia 2019, caught up with Olivier Chevance, EMEA key account manager at Evolis, to learn more about the brand’s Russian channel plans.

Chevance said: “This will be the second time we have participated at DISTREE Russia and we are starting to have a much better understanding of the B2B channel organisation within the market. This year we want to finalise a distribution partnership [in Russia] having secured agreements with resellers that are willing to push our product range.”

Evolis will showcase the award winning and disruptive plastic card printers Badgy100 and Badgy200 and related consumables. Badgy is a unique ready-to-use system that allows resellers to address SMB needs. This original printing solution has proven business potential for multiple target customer bases including security agencies, schools, small and medium retailers, SMBs and marketing departments

“Our growth had been driven by the IT channel, which is complementing our office supply distribution network. The office supply channel has undergone some restructuring in Western Europe. New distributors joined the network in Eastern Europe and we are now seen as a strong and stable brand across Europe,” Chevance explained.

“We believe in the potential of the medium to large account market segment in Russia addressed by large IT resellers. The size of the market is huge given Russia’s population of close to 150 million. Badgy does not have strong competition with its positioning and we need to maximise the benefits of this situation. We are not looking for over-distribution but for a serious and committed partner that will deploy our strategy and channel programme towards the resellers we are onboarding,” he added.

Badgy remains committed to 100% indirect sales, working through distribution partners to address reseller needs. The company is intent on building a channel network of dedicated and trusted partners within Russia.

DISTREE Russia 2019

The 16th annual DISTREE Russia 2019 takes place from May 29th to May 31st in Moscow. DISTREE Russia is the country’s leading hosted buyer tech channel event spanning routes-to-market for both B2C and B2B markets. Senior executives rom Russia’s top CE, consumer tech and IT retailers, e-tailers and marketplaces attend DISTREE Russia each year.

Vendors, technology suppliers, distributors, resellers, systems integrators, service providers, retailers and e-tailers that require more details on DISTREE Russia 2019 can find full event details and contacts at or follow @DISTREE_Russia for event updates.

Channel EMEA is an official Media Partner for DISTREE Russia 2019.

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May, 2021

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