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DISTREE Russia & CIS attracts 700-plus participants

by Stuart Wilson, Thursday 21 June 2012

DISTREE Russia & CIS will cement its reputation as the region’s premier annual channel event over the next three days. A record number of more than 700 delegates are attending the event, which begins today in St. Petersburg, Russia. DISTREE Russia & CIS offers a powerful business development platform for ICT and consumer electronics (CE) vendors looking to launch, build or manage routes-to-market in this fast-growing region.

Frederic Simard, President & Co-founder at DISTREE Events, the organisers behind DISTREE Russia & CIS, said: “The Russian market has shown solid year-on-year growth during the first quarter of 2012 and there is renewed confidence for the market’s prospects and potential for the rest of the year and beyond. We are delighted to welcome so many senior channel executives to St. Petersburg.”

This year’s event gathers representatives from more than 90 product suppliers for three days of pre-scheduled one-on-one meetings with both potential and existing channel partners. Major distributors from across the region are represented at DISTREE Russia & CIS, as well as senior executives from 200-plus retailers and resellers.

DISTREE Russia & CIS 2012 is supported by Platinum Sponsor AMD; Gold Partners Dell, Kasperksy and Symantec; plus Silver Sponsors Casper, Microsoft and Sony. Research house GfK is an official Event Partner at this year’s event and will deliver today’s opening keynote address.

“DISTREE Russia & CIS uses powerful web planning tools that allow all delegates to research companies and create their own personal agenda of one-on-one meetings before the event begins,” added Simard. “We expect more than 2500 high quality one-on-one meetings to take place during the next few days.”

DISTREE Russia & CIS 2012 also includes a packed conference agenda keeping delegates up to speed with the channel plans of major vendors operating in the region. Speakers at this year’s event include representatives from AMD, Dell, Kaspersky, Symantec, Casper and Microsoft. Channel tracking experts CONTEXT will also deliver a keynote speech examining the latest market trends.

The popular ’60 Seconds to Convince’ Awards programme will also take place, giving dozens of vendors the opportunity to deliver a one-minute elevator pitch for their latest products and solutions. Winners in three categories – Best Design, Best Innovation and Best Presentation – will be decided by live electronic voting during the awards.

Delegates will also have the opportunity to attend in-depth boardroom sessions to learn more about the strategy, roadmaps and regional plans from multiple vendors. DISTREE Russia & CIS 2012 also includes Channel Academy workshop sessions delivered by independent channel experts, research houses and consultancies. This year’s programme includes sessions from Channel Experts, CONTEXT, GfK, Stawinoga Consulting and VIA.

“DISTREE Events has been working in the Russia & CIS region for close to a decade,” explained Simard. “The channel delegates attending this year’s event are carefully pre-selected and invited based on their market position and ability to deliver real results for the vendors they partner with.”

DISTREE Russia & CIS delegates can also network with their peers, make new business contacts and discuss market trends during several evening functions, including a Gala Dinner taking place on Friday 22nd June.

About DISTREE Russia & CIS

DISTREE Russia & CIS operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit DISTREE Russia & CIS 2012 is taking place at the Pulkovskaya Hotel in St. Petersburg from June 21st to 23rd 2012.

About DISTREE Events

DISTREE Events is a communication company specialised in the planning, organisation, staging and management of ICT & CE events. The team at DISTREE Events has successfully organised such events for the past decade gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA theatre and Latin America with employees based in Dubai, London, Moscow and Paris. For more information, visit


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