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HOME FEATURES › INTERVIEW: Nassir Nauthoa, Intel

INTERVIEW: Nassir Nauthoa, Intel

by Stuart Wilson, Thursday 16 May 2013

Components giant Intel is a Platinum Sponsor at this month’s DISTREE Middle East event in Abu Dhabi from 21st to 23rd May. The event gathers hundreds of senior executives from the region’s ICT and consumer electronics (CE) channel for three days of pre-scheduled one-on-one meetings and networking opportunities. Channel EMEA caught up with Nassir Nauthoa, general manager GCC at Intel, to find out more about how the vendor works with the region’s retail channel to bring its solutions to market.

Channel EMEA (CE): What are Intel’s main reasons for attending DISTREE Middle East? What do you hope to achieve at the event?

Nassir Nauthoa (NN): At DISTREE Middle East we get the chance to share with retailers key market trends we see ahead and the types of products coming up to capitalise on the associated sales opportunities. We can discuss with customers future collaborative business strategy and plans and we get their feedback on needs which helps to strengthen our relationship with them.

CE: Which countries, customer types and retail channels represent the greatest opportunity for growth for Intel in the Middle East?

NN: The Middle East is a region of more than 300 million people with great diversity in terms of product needs, channel evolution and differing spend power. The opportunities for us lie in the diversity of our markets and in our ability to work with our customers to have the right products in the right places, at the right prices and at the right times.

Intel designs and builds essential technologies such as microprocessors, communication capabilities and software that serve as the foundation for the world’s computing and communication devices. The company’s products include microprocessors, chipsets and other semiconductor products that are integral to computers, servers, notebooks, ultrabooks, convertibles, tablets and smartphones. For retailers the latest line of ultrabooks, thin and light notebooks, tablets and smartphones are products that are in demand by consumers and hence should fit in well as part of their product mix.

CE: Why should retailers focus on Intel products? What makes your channel proposition better than competitors in the market?

NN: Intel places high emphasis on developing products to meet the ever increasing needs of customers. We see the adoption of new technologies in this region as not lagging behind other parts of the world once introduced. Therefore retailers have the ability to capture the revenue associated with early mover advantage by stocking the latest products to meet the needs of customers.

CE: Does Intel have a structured retail channel programme in the region?

NN: A fundamental part of our engagement model with retailers is through discussing and planning compelling go-to-market actions which helps to create demand and sell through of the latest products built with Intel technology. We have a range of tools such as point-of-sales (POS) material, branding, key selling messages to simplify the purchase decision of end customers, training for a retailer’s staff, use of promoters as part of agreed marketing plans for key sales cycles, input on ranging, advice on category segmentation and sharing retail best practices gathered through our extensive worldwide ecosystem.

CE: What have been the major developments for Intel in the Middle East in the last year?

NN: Since last year we have witnessed growing take up of new devices such as Ultrabook, thin and light notebooks and more Intel Architecture-based tablets coming into the market. In the second half of this year we will launch next generations of some of our microprocessors which will lead to a new wave of innovative products and by consequence new sales opportunities and great user experience for customers.

CE: How quickly is Intel’s business growing in the Middle East region? What market trends have you identified that are impacting your product segment?

NN: There is no doubt that mobility is a fast growing segment. With our range of ultrabooks, thin and light notebooks, tablets and smartphones we have the products - built with great Intel technology - for our retail customers to capitalise on the growth opportunities ahead. Our key message to our retailers will be that innovation is a must in order to meet the growing needs of our customers. Intel is very focused on driving this innovation cycle to build not just the products of today but for the future.

DISTREE Middle East 2013

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

DISTREE Middle East 2013 will take place on May 21-23rd at Fairmont Bab Al Bahr Hotel, Abu Dhabi, UAE. For more information and to secure your place at the region’s number one retail channel event, contact fhemraj@distreevents.com quoting code DME13.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel. www.distree-me.com


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