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European retailers eye IoT potential for 2015

European electronics and technology retailers continue to face challenging conditions in 2015, with fierce pricing pressure from online retailers. Major retailers such as Euronics and Darty are looking for new ways to utilise their vast chains of physical stores to get closer to customers and provide a level of service and interaction that online retailers cannot match. Could the Internet of Things (IoT) be the answer? Read full story

by Stuart Wilson, Wednesday 7 January 2015

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